The Story Behind The Wedding Agency
Behind the Name. Behind the Vision.
Founded by Emelie Arvestål and Karolina Wahlman, The Wedding Agency was created from a shared belief that weddings deserve both creativity and clarity — and that strong collaboration makes all the difference.
Why We Do This
Because a seamless wedding day doesn’t just happen. It is created through structure, experience, and collaboration.
We started The Wedding Agency because weddings should feel calm and well guided, not overwhelming. Every couple deserves clear processes, trusted professionals, and support that brings confidence from planning through the wedding day.
With us, you’re not just hiring one person; you’re gaining access to a network that works together to ensure consistency, care, and a beautifully executed celebration.
It’s what makes TWA unique.
Emelie & Karolina
Our Mission
We believe weddings are more than personal milestones.
They are cultural moments, creative productions, and meaningful contributions to local communities.
Our mission is to strengthen the wedding industry through clarity, transparency, and long-term collaboration.
By encouraging structured cooperation between planners, venues, and suppliers, we contribute to a more aligned and sustainable wedding landscape in Sweden and Scandinavia.
We see strong potential for our region as an international wedding destination — built not only on beauty, but on professionalism and trusted collaboration.
Our Approach
In an industry where many planners and vendors work independently, we offer a collective, structured system.
Our focus is on:
Curated Planners & Coordinators: Members of TWA follow a clear framework and have access to training, resources, and support. They bring consistent quality, professional guidance, and reliability to every event.
Trusted Venues & Vendor Partnerships: Our Venue Partner System streamlines documentation, processes, and communication for venues while connecting them to trusted planners and coordinators.
Agency and Referral Services: We connect couples to vetted professionals, handle quality checks, and ensure a smooth start to every collaboration; while each professional still maintains their own business, identity, and way of working.
