The Story Behind The Wedding Agency
Behind the Name. Behind the Vision.
Founded by Emelie Arvestål and Karolina Wahlman, The Wedding Agency was created from a shared belief that weddings deserve both creativity and clarity — and that strong collaboration makes all the difference.
Why We Do This
Because a seamless wedding day doesn’t happen by chance. It begins with the right people, the right structure, and the right collaboration.
The Wedding Agency brings together trusted planners, venues, and couples through a curated and structured approach to wedding planning. As an agency, we guide the first step of the journey — helping couples connect with the right professionals and ensuring each celebration begins with the right team in place.
Our planners work within a shared professional framework that emphasises collaboration, transparency, and consistent standards. The result is a planning experience built on trust, structure, and expertise — allowing couples to focus on the celebration while a carefully chosen team brings it to life.
It’s what makes TWA unique.
Emelie & Karolina
Our Mission
We believe weddings are more than personal milestones.
They are cultural moments, creative productions, and meaningful contributions to local communities.
Our mission is to strengthen the wedding industry through clarity, transparency, and long-term collaboration.
By encouraging structured cooperation between planners, venues, and suppliers, we contribute to a more aligned and sustainable wedding landscape in Sweden and Scandinavia.
We see strong potential for our region as an international wedding destination — built not only on beauty, but on professionalism and trusted collaboration.
Our Approach
In an industry where many operate independently, The Wedding Agency brings professionals together through a shared framework and a curated network. Our role is to create stronger collaboration between couples, planners, venues, and suppliers — ensuring that every celebration begins with the right team and clear expectations.
Curated Planners & Coordinators
Planners within The Wedding Agency work within a shared professional framework that supports consistency, transparency, and collaboration. Each planner runs their own business, while benefiting from a network that encourages shared standards and professional support.
Trusted Venue & Vendor Relationships
We collaborate with selected venues and suppliers who value structured cooperation and clear communication. These partnerships help create smoother planning processes and better prepared wedding days for everyone involved.
Agency & Referral Services
Through our agency, couples are connected with planners and professionals who match their vision, location, and priorities. Our role is to guide the first step of the journey and ensure each collaboration begins with the right fit.
Our Promise
For couples: direct access to trusted professionals who make planning simple
For planners: a collaborative network with professional support and meaningful opportunities.
For venues: professional collaboration, clearer expectations, and access to well-prepared couples and planners.
Working with The Wedding Agency
The Wedding Agency is a team of experienced wedding planners and coordinators united by one purpose: to elevate the standard of coordination through structure, collaboration, and consistent professionalism.
We believe the industry thrives when coordinators work together rather than in isolation, and TWA reflects this philosophy in a clear and sustainable way.
Being a member of The Wedding Agency means being part of a community that values precision, presence, and partnership. It’s a space where coordinators grow with confidence, remain fully supported, and maintain the freedom and identity of their own company.