Privacy & Cookie Policy

Last updated: 22nd April 2026

1. Data Controller

This website https://www.theweddingagency.se is operated by:

The Wedding Agency under The Wahlman Agency AB

For any questions regarding this Privacy & Cookie Policy, please contact:
hello@theweddingagency.se

2. Scope and Age Requirement

By using this website, you confirm that you are at least 16 years of age.

This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Information you provide directly

Name
Email address
Phone number (if provided)
Any information submitted via contact forms, email correspondence, or service inquiries
Newsletter sign-up details (name and email address, if provided)

b) Technical and usage data

IP address
Browser type and device information
Pages visited and time spent on the website
Interaction and usage patterns

4. Sensitive Information

Due to the nature of our services, you may choose to share personal or sensitive information.

We do not actively request sensitive data. However, if you voluntarily provide such information, it will be handled with strict confidentiality and only used where necessary to deliver the service requested.

5. Legal Basis for Processing

We process personal data under the following legal bases:

Consent – for newsletters, cookies, and voluntary submissions
Legitimate interest – to respond to inquiries, improve services, and ensure website functionality
Contractual necessity – when providing agreed services
Legal obligations – where required by law

6. How We Use Your Data

We use personal data to:

Respond to inquiries and communicate with you
Provide requested services and support
Send newsletters (only with your consent)
Improve website functionality and user experience
Analyse website usage and performance
Maintain security and prevent misuse

7. Newsletter

If you subscribe to our newsletter:

You will only receive emails with your explicit consent
You may unsubscribe at any time via the link in each email
We do not share your email address for third-party marketing purposes

8. Cookies

We use cookies to ensure website functionality, improve user experience, and analyse performance.

Types of cookies we use:

Necessary cookies
Required for the website to function properly.

Analytics cookies
Used to understand how visitors interact with the website (e.g. Google Analytics).

Analytics cookies are only activated with your consent via the cookie banner.

You can withdraw your consent at any time through your browser settings or cookie preferences.

9. Analytics

We may use tools such as Google Analytics.

Google may process:

IP address (where possible anonymised)
Device and browser data
Website interaction data

Some data may be transferred outside the EU/EEA. In such cases, we rely on appropriate safeguards, including Standard Contractual Clauses (SCCs).

10. Data Sharing

We do not sell your personal data.

We may share data with trusted third parties, including:

Website hosting providers
Email service providers
Analytics providers (e.g. Google)
Technical service providers supporting website functionality

All providers are bound by data processing agreements where required under GDPR.

11. International Data Transfers

Some providers may process data outside the EU/EEA.

In such cases, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
Adequacy decisions (where applicable)

12. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

Contact form data: until your request has been resolved
Newsletter data: until you unsubscribe
Analytics data: for a limited retention period
Service-related data: as required for contractual or legal purposes

13. Your Rights Under GDPR

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise your rights, contact:
hello@theweddingagency.se

You also have the right to lodge a complaint with the supervisory authority:
Integritetsskyddsmyndigheten (IMY), Sweden

14. Data Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

Access is limited to authorised personnel only.

15. Data Breaches

In the unlikely event of a personal data breach, we will act in accordance with GDPR obligations, including notifying affected individuals and relevant authorities where required.

16. Third-Party Links

This website may contain links to external websites.

We are not responsible for the content or privacy practices of these third parties and encourage you to review their policies independently.

17. Services Disclaimer

Services offered through this website include mentorship, advisory support, and guidance within areas such as communication, business, and personal development.

These services are intended for informational and supportive purposes only and do not replace licensed medical, psychological, or therapeutic care.

If you require professional clinical support, we recommend contacting a qualified healthcare provider.