The Wedding Agency
Membership
More than a network.
The Wedding Agency is a curated network of independent wedding coordinators who have chosen to work differently. With structure, clear agreements and a genuine commitment to quality — in their own business and across the industry. We don't accept every application. We work with coordinators who are already operating at a high level and who want to be part of something that holds that standard collectively.
“It’s so wonderful to know that you have a solid group of amazing colleagues who’ve got your back.”
“For me, this network is so much more than a collaboration. It is a safe and inspiring community where we support, uplift, and empower each other.”
“The Wedding Agency is a place where I can promote my own brand while also developing my skills”
What You Gain as a Member
A Network That Actually Means Something
Not a Facebook group. Not a directory.
A curated network of coordinators, venues, photographers and suppliers who work at the same level — people you can call, refer and rely on. Built through shared work, shared standards and shared ambition.
Because you shouldn’t have to do it alone.
Backup & Emergency Cover
Being ill or unavailable on a wedding day is one of the most stressful scenarios imaginable — for you and your client. Through the TWA network, you have access to trusted coordinators who can step in when needed, and experienced assistants you already know when a bigger wedding calls for extra hands.
It also means you can take on more. Bigger weddings. Back-to-back weekends. The kind of calendar that simply isn't possible alone. A network doesn't just protect your business — it helps you grow it.
Industry Initiative
A calendar of gatherings, workshops and sessions throughout the year. Open office hours. Hot seats. Planners' lunches and personal visits at carefully selected venues across Sweden. Quarterly coordination meetings. This is where the real work happens — and where you'll find the people who get it.
Legal & Financial Frameworks
Running a wedding business without the right agreements in place is a risk you shouldn't be taking.
As a member, you get access to guidance on contracts, pricing structures and business setup — developed with legal and financial advisors. Built to protect you, your clients and your livelihood. Because being brilliant at what you do is only half of it. The other half is making sure your business is as professional as you are.
Referrals & Client Matching
Wedding enquiries that come through The Wedding Agency are matched based on style, experience, scope and budget. As a member, you have your own profile on our platform and visibility through our marketing, partnerships and events — putting you in front of couples who are already looking for someone like you.
It works both ways. Got a free date? Members also pick up assignments through other coordinators in the network — a straightforward way to fill your calendar and increase your income without any additional marketing effort.
Whether you want a steady flow of new enquiries, extra hands during peak season, or simply a more sustainable way to manage what's already coming in — the network adapts to how you want to work.
Membership is selective
We work with coordinators who take their role, and their business, seriously. You lead weddings independently, from first client contact through full execution. You work with written agreements. You price your work properly. You deliver the same level of quality regardless of the couple's budget or the size of the venue.
You don't just create beautiful weddings. You run them.
When TWA review an application, we look at real experience as lead coordinator, how you think, prioritise, guide your clients and the overall level of professionalism in your business.
The standard exists for a reason. The value of this network depends entirely on the people in it. When everyone operates at a high level, the knowledge-sharing, the backup cover, the referrals and the conversations actually mean something. Because when you turn to someone in this network, you already know the level they operate at. That's what we're building.
Not there yet? Our mentorship program is designed exactly for that stage.
This is not for everyone — and that's exactly the point.
Ready to become part of The Wedding Agency?
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Membership operates on a calendar-year basis (January 1 – December 31).
By becoming a member, you confirm that you:
– Have independently planned and executed weddings as the lead coordinator
– Operate with structure, professionalism, and a client-first approach
– Represent both your own brand and The Wedding Agency with professionalismAs a member, you are expected to maintain:
– Clear client agreements
– Defined pricing structures
– A structured planning methodologyClient Introductions & Bookings
The Wedding Agency actively works to match members with relevant client inquiries.For assignments that are introduced through The Wedding Agency and subsequently secured by the member, a referral fee applies. This reflects the work involved in sourcing, qualifying, and matching each inquiry, and forms part of the overall business structure.
Participation in workshops, gatherings, and network events is optional, but strongly encouraged as part of both the membership experience and your continued professional development.
The Wedding Agency is a curated professional network, and membership may be reviewed should these standards not be consistently upheld.
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Annual fee, paid in advance.
2026 is offered at an introductory rate of 6,000 kr. Reach out if you'd like to discuss before applying.
Membership fees will be adjusted over time as the network and overall offering continue to expand and develop.
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For coordinators who are not yet fully established as lead planners, or who are looking to strengthen specific areas of their business, The Wedding Agency offers a structured mentorship program.
This six-month program focuses on:
– Planning structure
– Client management
– Pricing and positioning
– Wedding day executionThe program includes practical training, professional feedback, and work with real-world scenarios.
Upon successful completion, participants may become eligible to apply for membership within The Wedding Agency.