Finding the right planner should be effortless, your perfect match is just one click away.
Our Planners & Coordinators
The planners featured here are members of The Wedding Agency, working within our shared professional framework and industry standards.
We also collaborate with a wider network of carefully selected planners behind the scenes — allowing us to match each couple with the right expertise, availability, and style.
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Alina Nord Nilsson
Alina is dedicated to creating weddings that reflect each couple’s unique vision. She brings passion and care to every detail to make your day as magical as you imagine.
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Isabelle Boström
Certified Event Manager through FEI Stockholm, Isabelle is a creative and reliable planner with a sharp eye for detail. She focuses on crafting well-organized, memorable experiences that leave couples feeling confident and cared for.
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Jessica Karlsson
With over 20 years in the wedding industry, Jessica combines experience, expertise, and a wide network to plan personal, sustainable, and budget-conscious weddings. She thrives on thinking creatively to deliver memorable and eco-friendly celebrations.
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Madeleine Holmlind
Madeleine is a passionate wedding and event coordinator who transforms dreams into reality. From planning to execution, she manages schedules, vendors, and details, giving couples the gift of a stress-free and unforgettable celebration.
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Pernilla Öhlund
Pernilla combines a strong background in hospitality with extensive wedding coordination experience. Known for her attention to detail and structured approach, she ensures every aspect of a wedding—from catering to décor—meets the highest standard. Calm and trustworthy, Pernilla makes sure couples can relax while everything is handled perfectly.
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Rebecca Ericsson
Certified through The Wedding Academy, Rebecca is a structured, detail-oriented planner and problem-solver. She loves creating unforgettable moments where every guest feels special, ensuring the wedding day is everything the couple dreams of—and more.
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Sara Petizzi
Sara ensures every wedding day is seamless and stress-free, handling all details with precision and care. Fluent in five languages, she guarantees smooth communication for every guest. With years of event planning experience, Sara brings expertise, attentiveness, and a personal touch to create celebrations that are uniquely yours.
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Veronika Sergeichik
Veronika is a wedding coordinator with a love for details and creating magical moments. She ensures every part of your big day runs smoothly, letting couples focus on enjoying each special moment.
I. Tell us about your plans
Start by reaching out and telling us a little about your wedding and what you're looking for.
You can fill in our form or simply send us a message — whatever feels easiest.
II. We find your match
Based on your vision and style, we personally connect you with available planners who truly fit your needs.
No endless searching. No uncertainty. Just curated recommendations.
III. Your planner takes it from there
Once you’ve chosen your planner, they guide you through the journey — bringing structure, calm, and expertise all the way to your wedding day.
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Consult
The planner schedules a call to understand your vision, style, and priorities.
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Create
The planner develops a clear, structured plan tailored for you. They’ll become your ideal support to make planning effortless and ensure every detail is covered.
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Coordinate
The planner will manage logistics, timelines, and vendors so everything unfolds seamlessly.
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Celebrate
On the day, the planner is there to ensure the wedding day flows perfectly while you focus on love and joy.
The TWA Framework
Planners and coordinators who are part of The Wedding Agency work within a shared professional framework, follow structured processes, use standardised agreements, and have access to TWA-developed materials and guidance.
For you as a couple, this creates a transparent process from start to finish, consistency, and clear expectations throughout the collaboration.
In some cases, enquiries may also be shared with external planners outside our network. While this broadens availability, only planners who are members of The Wedding Agency follow our internal frameworks and standards.
Frequently Asked Questions
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A wedding coordinator ensures that your planning feels structured — and your wedding day runs seamlessly.
They create detailed timelines, coordinate with your venue and suppliers, manage logistics, oversee the ceremony and reception flow, and act as the main point of contact for everyone involved. On the day itself, they handle unexpected situations, keep everything on schedule, and make sure you can stay fully present.
In short: they take care of the details so you can focus on the experience.
→ Read more about what a coordinator does in our full guide.
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On the wedding day, your coordinator oversees the flow of the event — managing the timeline, coordinating suppliers, and handling any unexpected situations that may arise.
Your role as a couple is to be present, follow the agreed plan, and enjoy the day you’ve prepared together.
In short: you focus on celebrating — your coordinator focuses on making everything run smoothly behind the scenes.
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Wedding planning covers the entire journey — from budgeting and supplier bookings to timelines, contracts, and overall strategy. A planner supports you throughout the process from start to finish.
Coordination focuses on execution. A coordinator ensures that all plans come together smoothly — managing logistics, suppliers, and the flow of the wedding day itself.
Styling is about the visual concept and design. A stylist works with colours, décor, layout, and details to create the aesthetic look and atmosphere of your celebration.
In short:
Planning is the strategy.
Coordination is the execution.
Styling is the visual expression. -
Costs for wedding coordination vary depending on the scope of support you choose, the experience of the coordinator, and your location.
Typically, coordination ranges from a partial day rate (focused just on the wedding day) to a full planning + day-of coordination package. Prices also differ between independent planners and those signed with The Wedding Agency, where the framework, experience and included services are clearly defined.
Because every wedding is unique, we recommend contacting us with a few details about your event — such as date, size, and level of support you want — so we can provide a tailored cost estimate.
You can also read more about pricing and what’s included in our blog.
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If wedding planning or coordination is outside your budget, a structured planning session can be a valuable alternative.
A planning session with a professional planner helps you understand the process, identify priorities, avoid common pitfalls, and ensure nothing important is overlooked; giving you clarity and confidence moving forward.
At TWA, we offer Planning Sessions to book directly with us.
We also often arrange Planning Days, Planning Master classes and Live Planning sessions at wedding fairs -
An in-house venue coordinator represents the venue. Their responsibility is to manage the venue’s operations — such as staff, catering (if provided), facilities, and ensuring the location runs according to its policies and setup.
An external wedding coordinator represents you as a couple. They oversee the entire wedding day, coordinate all suppliers (not just the venue), manage the timeline, and ensure that your overall vision is executed smoothly.
In short:
The venue coordinator takes care of the venue.
An external coordinator takes care of the whole wedding — and you.For a more detailed comparison, you can read our full guide on the blog.
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Professional planners bring structure, experience, and clear communication to every event.
When a venue collaborates with an experienced planner, timelines are respected, suppliers are coordinated efficiently, and expectations are aligned well in advance. This reduces last-minute stress, misunderstandings, and operational pressure on the venue’s team.
Planners also help couples make realistic decisions — which leads to smoother event days, happier clients, and stronger long-term reputations for the venue.
In short: professional planners protect both the guest experience and the venue’s operations.
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Finding the right wedding planner isn’t just about availability — it’s about the right fit and a professional foundation.
At TWA, we personally match you with carefully selected planners based on your vision. All planners within our network work with clear agreements, structured processes, and professional guidelines — ensuring transparency, reliability, and mutual expectations from the very beginning.
Instead of spending hours researching and comparing options yourself, you receive curated recommendations built on both creative alignment and professional standards.
In short: we simplify the search — and ensure it starts on solid ground.
